This Cookie Notice applies to your use of www.twitch.tv, and any other websites, applications, or services provided by Twitch Interactive, Inc. (with its affiliates, “Twitch”, “we” or “us”) that link to this Cookie Notice (collectively, the “Twitch Services”). Twitch uses certain technologies to collect information through the Twitch Services. In this Cookie Notice, we refer to these technologies, which include HTTP cookies, local storage, pixel tags and web beacons, collectively as “cookies.” This notice explains the different types of cookies used on Twitch Services and how you can control them. We may change this Cookie Notice at any time: please take a look at the “last modified” legend at the top of this page to see when this Cookie Notice was last revised.
By visiting www.twitch.tv, setting up your Twitch account, or using the Twitch Services, you are accepting the information handling practices and storage and access of cookies as described in this Cookie Notice.
Cookies are small text files that are stored on your device. They are widely used in order to make websites and software applications work, or work in a better, more efficient way. They can do this because websites and software applications can read and write these files, enabling them to recognize a particular device and remember important information that will make your use of a website or software application more convenient (e.g., by remembering your user preferences).
Below we list the different types of cookies we may use on the Twitch Services.
We use session cookies (that last until you close your browser) and persistent cookies (that last until you delete them from your browser, or until they expire in accordance with their lifespan). Twitch-originated persistent cookies on Twitch Services will have a maximum lifespan of thirteen months from the time you last used the Twitch Services. Cookies used to remember your privacy settings (such as Advertising Preferences), may remain on your browser for up to 5 years.
We use first party and third party cookies. First-party cookies are created and accessed by the host domain - the domain the user is visiting, in this case, Twitch. Third-party cookies are those created and accessed by domains other than the one the user is visiting at the time.
Operational Cookies: These cookies are critical to the operation of the Twitch Services. These cookies are used, for example, to maintain your login state and remember your preferences. These cookies cannot be disabled without severely affecting your use of the Twitch Services.
Examples of operational cookies include the following:
Operational cookie examples
Authentication & authorization
Analytics cookie examples
Google Analytics e.g. _ga, _gid, _gat
Used by developers of extensions you may choose to install. Helps developers analyze usage to improve extensions.
Advertising or Marketing Cookies: Twitch uses first and third party cookies to personalize, measure, and deliver advertising and marketing messages.
|Advertising & Marketing cookie examples|
ad-id, ad-privacy (Amazon)
Informs advertising activity, the delivery of ads on Twitch (including interest-based ads), through Amazon advertising systems and other partners.
_s; branch_session (Branch)
kxtwitch_* (Salesforce DMP)
|Helps Twitch (1) acquire new users by delivering targeted Ads to users off Twitch properties (2) Measure marketing campaign ROI to determine the sources of new Twitch users.|
uid, uidr (comScore)
Ads measurement and analytics partner.
How does Twitch use third party cookies?
Users from the European Economic Area (EEA) and the UK can revisit their cookie choices through their Settings > Security and Privacy > Cookie Preferences. There are also online tools such as Digital Advertising Alliance’s Browser Check and European Digital Advertising Alliance’s Your Online Choices site that explain digital advertising and allow you to choose how cookies are used throughout the web based on your location and the device and browser you are using. All users can also enable Google’s browser extension to disable Google Analytics across any website that you visit.