Running Ads

Smart ad management can enhance both your stream’s revenue and your viewers’ experience. Planned ad breaks help you control when ads appear during your stream, preventing midroll ads from disrupting key moments. Running ads during natural breaks, like stretch breaks, between games, or while transitioning activities can help you maintain the balance of your content flow.

The Ad Incentive program rewards consistent ad scheduling with additional revenue opportunities. A reliable ad schedule can help regular viewers know what to expect. By incorporating ads thoughtfully into your streaming structure, you can create a more professional and sustainable experience.

Ad Placement

Twitch’s Ad Manager tool allows you to set your ad schedule and maximize their potential ad revenue while maintaining a positive viewing experience. Not all viewers will see ads due to locations or subscription status. Picture-by-Picture ads deliver an uninterrupted ad-viewing experience by allowing viewers to see the stream while an ad break is occurring. Picture-by-Picture ads are available to monetized broadsters streaming in any channel Category, keeping viewers connected.

TWITCH TIP:

Turn on ad notifications to be alerted prior to an ad starting so you can inform chat, adjust your content if needed, or snooze an Ad for a short period of time.

Pre-Rolls

Pre-roll ads are short video ads that automatically play when viewers join a live stream. Streamers can disable pre-rolls ads by running ad breaks during their streams. Running a specific amount of midroll ads grants your channel a period of no pre-roll ads - which can improve the experience of viewers joining your stream.

Earning Money Through Ads

All monetized users earn money by running ads. As viewership increases, ad revenue earned also increases. Ad breaks can be between 30 seconds and three minutes long and the income earned depends on how many viewers see the ad - the more who see the ad, the more you earn.

Run multiple, shorter ad breaks throughout the course of your stream, rather than loading them up at the beginning or end. Viewership tends to be highest in the middle which maximizes earnings, compared to the start where viewers are arriving and the end when they are exiting.

Turbo

Turbo is a monthly Twitch subscription program that can provide ad-free viewing, increased color customization, a badge, and more. Turbo is a great way for viewers to enjoy your favorite streams ad-free! Twitch Partners and Affiliates still earn ad revenue from viewers with Turbo.

• Ad-free Viewing Across Twitch - Watch your favorite streamers without video or banner ads, except as part of channel sponsorships. You may still see streamer-enabled promotions on channels and Twitch-promoted content on non-channel pages.
• Expanded Emoticon Set - Choose from 2 additional sets of emoticons.
• Custom Chat Username Colors - Stand out in chat with a custom username color.
• Chat Badge - Represent Turbo proudly with an exclusive chat badge.
• Extended Broadcast Storage - Save your past broadcasts on Twitch for 60 days instead of the standard 7 Days.