Monetization Moments

Make the most of special monetization moments in your channel. Strategically use opportunities or Twitch promotions in your channel, such as SUBtember, Hype Trains, and Subscription Discount Promotions to drive excitement and increase monetization potential. These promotions can also be effective for boosting visibility and connecting you with new subscribers.

Hype Train

When community members unite to support a streamer they love, a special Hype Train celebration starts. A Hype Train will start when there is a spike in monetization events (Bits or subscriptions). Hype Trains challenge the community to reach different levels and reward participants for keeping the train on track. Once the train concludes, all participants are awarded Emotes for supporting the channel.

Hype Train settings are customizable and are available to all monetized users. Broadcasters can adjust the kickoff threshold, level goals, and cooldown periods to suit their community best. Hype Trains can take on a special format, and also appear as a Golden Kappa Train, Treasure Train, or Shared Hype Train when using Shared Chat.

Subscription Discount Promotions

Monetized creators can set up and manage their own gift subscription discount promotions on their channels. This feature allows you to offer viewers a discount on gift sub bundles at times that work best for you and your community. Monetized streamers receive a set number of promotional opportunities each year, to activate discounts for their community.

Take advantage of monetizing special moments by choosing when to run gift subscription discount events!

Twitch is here to help you spread the word by letting viewers and followers know you’re running a promotion! Banners promoting the discount will be visible on your channel and subscription button, and an indicator is shown when navigating channels, so your community knows something special is happening!

SUBtember

From time to time, Twitch may offer discounts on community gift subscriptions. These discounts may take the form of site-wide discounts, available on all channels for a specified period of time. These moments are the perfect time to engage your community on the opportunity available to them!

SUBtember is an annual celebration on Twitch that can offer discounts on subscriptions, as well as the potential for Bonus Bits and Bonus Gift Subs. SUBtember is the best time to get involved in supporting your favorite streamers, collaborating on exciting events, and setting challenges for your community!

SUBtember for Streamers

SUBtember is a great time for streamers to celebrate! Participating in SUBtember can benefit streamers in a variety of ways. Broadcasters can reach new goals and increase their tiered subscriptions during SUBtember! SUBtember differs each year, but has previously included badges, surprise bonuses on Bits, subs and more.

• Financial Benefit: This is a great time to capitalize on Twitch subsidized gift subscriptions.

• Increased Subscribers: Potentially increase your subscriber count and reach new all time goals.

• Community Celebration: Create special events that encourage your community to get involved.

• Boosted Engagement: Special moments on your channel will encourage Community members to join in.

• Subathon Opportunities: Subathons are the perfect way to celebrate SUBtember.