Branding and Analytics

Channel Analytics

Everyone knows knowledge is power. One great source of knowledge you can use to increase your stream’s discoverability and grow your audience is the analytics available in your Dashboard.

With new info available to you immediately following every stream, it helps to make a habit of visiting your Dashboard regularly. You’ll find data on things like times your viewer count peaks and when chat is most engaged. Using these data points will help you determine which content performs best on your channel and what actions increase engagement from your viewers. 

There’s a lot to love about analytics, but let’s break it down to the two main categories.

Channel Analytics

The Channel Analytics dashboard provides an overall recap on your channel’s performance, revenue generated, and audience insights. By default, it displays a 30-day recap, but by clicking on the time bar, you can select a custom time frame to gather more detailed or long-term analytics. Specifically, you’ll be able to see the following data points from all streams over the selected time period:

Average Viewers

Your average concurrent viewership 

Live Views

The total number of unique views from live content

New Followers

Total number of new followers

Subscriptions*

Number of redeemed subscriptions (new and old)

Revenue*

Total revenue generated, minus Twitch’s share, any fees, and taxes 

Revenue Breakdown*

A specific breakdown of what makes up your total revenue from paid, gifted, and Prime subs, ads, bits, game sales, extensions, bounties, or other bits interactions

Subscriber Breakdown*

A specific breakdown of subs by tier, and includes details on the revenue split for each tier

Stream Video Producer

An embedded list of the streams that took place, including thumbnail, title, dates, and times

Views Breakdown

A detailed breakdown of the origin of total views, from your own followers, Twitch directories and recommendations, other channels on Twitch, and external traffic, as well as a link to see more detailed information on channel referral sources

Channels in Common

The five channels that have the highest percentage of viewers in common with your own

Viewer-Preferred Categories

Five top categories that viewers spent the most time watching when they were not watching your channel

Top Clips

The highest viewed clips from your channel

Go-Live Notification Performance

Includes a quick recap of the three highest performing custom go-live notifications, including how many followers clicked on the notification and the total number of followers who have enabled notifications for your channel

Tags Performance

Shows you the % of tag traffic responsible for viewers finding and viewing your channel though that tag, including tags of channels that may have hosted you

*Denotes information only available to Partners & Affiliates

For more information about Channel Analytics, check out our Help Article.

Channel Analytics

Stream Summary 

The Stream Summary dashboard dives deeper into the data provided in your Channel Analytics to highlight performance for specific past streams. This includes the following data from the specific time you were live during the selected stream, as well as a comparison from the previous stream:

Stream Duration

The total time streamed

Average Viewers

Your average concurrent viewership

Max Viewers

The highest viewer count during the stream

Unique Viewers

The number of unique users that viewed the stream

Unique Chatters

The number of unique users that sent at least one chat message during the stream

Live Views

The total number of unique views from live content

New Followers

Total number of new followers

New Subscriptions*

Number of redeemed subscriptions

Activity Time Graph

An interactive graph that shows the change in activity over time during the duration of the stream for average viewers, live views, new followers, new subscriptions*, chatters, chat messages, ad breaks*, clips created, and clips viewed

Views Breakdown

A detailed breakdown of the origin of total views, from your own followers, Twitch directories and recommendations, other channels on Twitch, and external traffic, as well as a link to see more detailed information on stream referral sources

Top Clips

The highest viewed clips generated from the selected stream

Embedded VOD

The video generated from this stream, along with a link to highlight the content to be saved

Go-Live Notification Performance

Includes a quick recap of the text from your custom go-live notification and data including how many followers clicked on the notification and the total number of followers who have enabled notifications for your channel

*Denotes information only available to Partners & Affiliates

For more information about Stream Summary, check out our Help Article.

Stream Summary