Connect and Engage
New Viewer Retention
Whether it’s because of new games, time off work and school, or the long, chilly nights, viewership and engagement on Twitch rises substantially in January.
People are enjoying their time off and playing with their new toys. More games = more fun.
TLDR: You have a great opportunity to grow your community on Twitch this holiday season.
In general, community members like it when creators interact with them. In fact, users who chat in their first visit are 50% more likely to come back to that channel. Here are some easy ways to get first time viewers engaged:
- Respond in stream when your community talks to you on chat
- Welcome and mention new people to your channel on stream
- Encourage community members to talk to and mention each other, helping to foster a sense of community among your viewers
Viewers are most engaged in the first 15 and last 15 minutes of your stream, using strong calls-to-action (also known as CTAs) periodically while streaming can be very effective. Examples of this would be:
- Prioritize verbal reminders to follow and turn on notifications
- Set up alerts for your overlay to acknowledge new followers on screen
- Set up chatbot to remind viewers on a timer to follow and turn on notifications
- Add the Dynamic Follow Buttons Extension as an overlay or component
- Display “follow me” text call to action on offline banner and/or panels
Examples of strong CTAs:
- “If you’re enjoying my stream, hit the follow button above and turn on notifications”
- !follow - “Enjoying the stream? Don’t forget to follow and turn on notifications to know when I go live!”
- “I’m going to be live tomorrow at 5pm Pacific, so don’t forget to turn on notifications if you want to be automatically reminded”
- !schedule - “I stream M-F at 5pm Pacific. Turn on notifications for a reminder when I go live”
- “Did you know you can subscribe to my channel for free if you connect your Twitch account to Amazon Prime?”
- !prime - “Connect your Twitch and Amazon accounts for a free subscription every month. Learn more here”
Twitch Recommended Tools
Twitch also offers a number of tools to help creators increase the engagement in their chat, and increase the likelihood that a first time visitor returns to a future stream.
Polls are a quick and easy way for you to ask your community a question in chat.
Streamers can start a poll at anytime and viewers can begin to vote on their option.
Polls are a simple solution to increase engagement on your channel
Channel Points is a customizable and channel-specific points system that allows you to reward members of your community
During a MegaCheer event, viewers that cheer a certain amount get exclusive emotes and randomly gift emotes for other viewers in the channel. The larger the MegaCheer, the greater the number of gifts given to other viewers.