Two Thousand MOREteen

Thanks to each and every member of the Twitch community, 2014 was a truly epic year. As we approach our 4th anniversary, we reflect on the year past. It was the year Twitch played Pokémon, broke 100M unique monthly viewers, and built mobile and console apps worthy of Twitch users everywhere. But that’s just a start, and we’re not resting on our laurels. Together, we made 2014 a year to remember. Let’s do it again in 2015.

01 More Reach

In order to unite even more gamers around the globe, we partnered hundreds of new broadcasters from international locales, expanded our global partnerships team, promoted more localized content, upgraded our platform with more capacity, and added features to level both the playing and spectating field.

Global Growth

Twitch is a global phenomenon. Viewership on Twitch has grown worldwide, and we stepped up our infrastructure to match.

Created with kartograph 0.8.7 and Raphaël 2.1.2
12 BILLION Dec 2014 7.5 BILLION Jan 2014 6 BILLION Jan 2013 Minutes Watched Per Month (Non-Us)
From Latin America to Southeast Asia and Beyond, the Community is Growing.

We've even seen triple-digit growth in Indonesia, India, the Middle East, Turkey, Italy, Ireland and Lithuania

Did you know?

  • Ireland consumes the most Minecraft at 13% of total views in that country.
  • Turkey boasts the largest percentage of League of Legends viewers.
  • Dota 2 is king in the Philippines. 83% of viewers watch Dota 2!
  • StarCraft II: Heart of the Swarm is the most viewed game in South Korea.

Based on 2014, Q4 data

02 More Ways to Twitch

With more ways to watch

We won’t rest until Twitch is everywhere you are. Now including:

More ways to broadcast

Xbox One joined PlayStation 4 with direct-from-console broadcasting. iOS soon followed with Gameloft’s Asphalt 8: Airborne, Heroes of Order & Chaos, TouchFish, Star Admiral, and many more. NVIDIA jumped in with broadcasting from the NVIDIA SHIELD tablet so that you could broadcast your favorite Android games.

03More ways to reach your audience

Host Mode

Broadcasters can now host viewing parties of other streams on their channels. This feature is a great way for new channels and their visitors to benefit from the support of other communities! More info

Live Annotations for YouTube

When you’re watching YouTube videos of your favorite broadcasters, a pop-up will tell you when they go live on Twitch. More info

04More ways to grow your brand

Partner Merch Store

Our community loves to support their favorite broadcasters, so we introduced another way to put money in the pockets of these magic makers. Through a partnership with Teespring, hundreds of our partners have been able to sell shirts via the Twitch store with their own custom designs. View the store

Also this year:
International Payments

Partnering with Xsolla added hundreds of ways to pay for Twitch Turbo and your favorite channel subscriptions.

Amazon Affiliates

Thanks to our new BFF relationship with Amazon, Partners are now eligible to earn a commission on all Amazon US purchases.

05 More Community

Every game and genre on Twitch has a community, and each community makes magic happen on Twitch. Here’s a look at some of the most spectacular community moments from 2014.

More Giving: Spotlight on Charity

Twitch has become the go-to platform for gamers to raise money for a bunch of great causes with over $10.5 million raised in 2014. This amount is more than was raised in the first 3 years of Twitch combined!

  • Extra Life

    Over $6M for the Children's Miracle Network
  • Games Done Quick

    Over $1.75M for the Prevent Cancer Foundation and Doctors Without Borders
  • Yogscast Jingle Jam

    Over $922k for Fauna & Flora International, SpecialEffect, EndPolioNow, Oxfam International
  • Desert Bus for Hope

    $635k for Child's Play
  • 8-Bit Salute

    $308k for Operation Supply Drop
  • St. Jude Play Live

    $530k for St. Jude Children's Research Hospital
  • TSG's Indie Marathon

    $122k for Direct Relief International
  • Tip of the Hats

    $108k for One Step Camp

More...Chaos? The TwitchPlaysPokemon Phenomenon

February 12, 2014 was gonna be just another day at Twitch HQ. In the wee hours when only gamers are awake, we were alerted to a broadcast where people in chat could control a game of Pokémon Red. We gave it some promotion and watched it climb: 500 viewers, 1k, 10k, 50k, 100k! The channel got so big and the chat so active that we had to rethink our chat system. #Kappa

16 days, 7 hours, 45 minutes, and 30 seconds later, TwitchPlaysPokemon completed its first game. In addition to milestone-setting statistics, it had birthed a community bigger than the game itself. Members of this collective created memes, art, music, mythology, parodies, homages―anything and everything to express their love of TPP.

The impact of a chat-controlled game has resonated ever since.

More of the Best Content Creators and Pros

Whether it’s games or contests or personalities, we bring it all to you.

Getting More Personal

  • A panel where Twitch shares best practices and platform updates with the community and then opens the floor up to a lengthy Q&A from the audience. Attendees are encouraged to ask questions and make suggestions they would like to see us implement.

  • This is our show which airs every Friday at 1pm PST on where we spotlight upcoming great content on our site, including charity events, broadcasters in the news, favorite channels, and new platform features.

06 More Content

Esports - The continuing evolution of an unstoppable phenomenon

Esports has gone through several boom-and-bust cycles throughout the last two decades, but the upswing that began in 2010 with the launch of StarCraft II, Street Fighter IV, League of Legends, and Dota 2 has proven that esports is here to stay. This trend is best illustrated by the “stadium-ification” of esports.

Madison Square Garden, SAP Center at San Jose, and Key Arena were among the US stadiums that hosted esports events broadcast on Twitch, with the League of Legends World Championship in Korea taking the crown as the largest esports event ever.

More music and movies
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Twitch delved into Music and Movies in 2014, from exclusive live concerts to video game documentaries. In addition to 10 documentaries being aired—7 of which were world premieres—it turns out Twitch chat is also a killer dance party!

Free To Play
Steve Aoki
Porter Robinson
Gamer Age
Remaking The Legend: Halo 2 Anniversary
Ghostly International

07 More Recognition

Twitch Media Group

Given the growth of the company, 2014 was a busy year for the Twitch Media Group, our in-house sales team. Game publishers (EA, Ubisoft, Playstation, Microsoft, Nintendo, Bethesda, Blizzard), tech brands​ (Alienware, Android, Chromecast, Sony Mobile, Turtle Beach), mobile carriers (T-Mobile), entertainment companies (FOX, Lionsgate, Paramount, Sony Pictures, Universal Pictures, Warner Bros., Netflix, YouTube), TV networks (CW, FX, Fox), food and beverage brands (Coke, Mountain Dew, Doritos, Pizza Hut, Red Bull, Taco Bell), apparel companies (Foot Locker, Gildan), and even consumer goods (Kellogg's, Old Spice) worked with Twitch to grow their presence among the cord-cutting crowd​.

The New Face of Gamers

  • Social
  • Family Oriented
  • Educated
  • Optimistic
  • Successful
  • Socially Conscious

To better illustrate our users, we commissioned an extensive study on the nature of gamers by Neil Howe, today’s leading researcher on Millennials (he even coined the word!). And what did he discover? Contrary to traditional stereotypes, gamers are more social, family-oriented, educated, optimistic, successful, and socially conscious than their non-gamer counterparts.

View the full report here.


Check out our trophy case. We built some extra shelves and have our sights set on filling them. Keeps us hungry!

  • Webby Award

    1st from official judges and 3rd People's Choice in the Games-Related category Read More

  • Guinness World Records

    Most concurrent viewers for a gaming livestreaming service (826,778 viewers) Read More

  • Time Magazine

    Time Magazine Top 50 Websites Read More

  • Reader's Choice

    Company of the Year Read More

  • Game Awards 2014

    Twitch Plays Pokémon wins Best Fan Creation Read More

  • AdWeek

    Hottest Video Platform Read More

08 More of You...and You...and You

It’s enormously gratifying to see how the community has grown from its humble beginnings in June of 2011. Together, we’ve created a very special place and whether you count yourself among our viewers, broadcasters or Partners, thank you again for an amazing 2014!

  • 16 BILLION

    Minutes Watched per Month

  • 100 MILLION

    Unique Viewers per Month

  • 1.5 MILLION

    Unique Broadcasters per Month

  • 11 MILLION

    Total Videos Broadcast per Month

  • 10K

    Total Partnered Channels


    Peak Concurrent Viewers in 2014