These are the general guidelines that apply to all Twitch logo assets listed on this page. Any specific guidelines or exceptions are called out in additional sections.
Twitch logos are always a single color, and can only be used in black, white, and Twitch Purple. Please refer to the color guide on the right to properly reproduce our beloved Twitch Purple.
RGB: 100, 65, 164
CMYK: 69, 75, 0, 0
Our logos typically comprise of three visual components:
Do utilize the logo in a single color. It appears in black, white, or Twitch Purple only.
Do use black as the default on light backgrounds, and white on dark backgrounds.
Do always have a good amount of clearance around the logos.
Do present the logos with crisp, sharp lines.
Don’t alter, add, distort, cut off, redraw, or change into an outline.
Don’t add embellishments, such as glows, drop shadows, gradients, textures, patterns, or images intentionally added into the knockout.
Don’t rotate, tilt, or use it vertically.
Don’t isolate the knockout.
Don’t fill the knockout.
Don’t use the logo on a busy background.
Don’t overlap elements on top of or under the logo.
Don’t recreate the logo in 3D or animate it.
Don’t isolate the version of Glitch that appears on the Twitch combo logo. Its depth is different than the standalone version.
Don’t replace Glitch’s face with other design elements.
Don’t anthropomorphize Glitch with arms, legs, accessories, or other facial expressions.
Don’t use the logo in different and/or unapproved colors.
Don’t move either component outside of their intended positions.
Don’t change the size of either component.