Trademark Guidelines

Download our assets from our assets page.

Introduction

We support and encourage ideas, services, tools and other creative works that use and supplement Twitch Brand Assets (meaning Twitch’s trademarks, logos, trade dress, web pages, copyrighted designs, original content, or other brand assets), but we’re required to protect our reputation and brand identity.

If there is express language on this page stating that you can use particular Twitch Brand Assets, advance written permission is not necessary. By using Twitch Brand Assets you agree to follow these guidelines, Twitch’s Terms of Service, and all other Twitch rules and policies, and, in situations where Twitch provided express permission, any other terms associated with that permission. Twitch reserves the right to cancel, modify, or change any permissive uses under these guidelines at any time at its sole discretion.

Questions

  • If you have any questions regarding these guidelines, please contact brandquestions@twitch.tv.
  • If you are a licensee of a Twitch Brand Asset, please consult your agreement as it may contain special terms or terms different than our general guidelines. You are required to follow your agreement regardless of the terms below.
  • If you are a Twitch Partner and have a question about using Twitch Brand Assets under your agreement, please contact your Twitch business partner.
  • If you’ve found a website that uses a Twitch Brand Asset inappropriately, we’d like to hear about it, please report to legal@twitch.tv.

General Usage Guidelines

Do use Twitch Brand Assets to refer to Twitch, our services and websites, our apps and anything else we offer.

Do use Twitch’s trademarks only as an adjective and never as a noun or verb.

Do provide a reference to Twitch as the source whenever and wherever possible, or to make a point about compatibility (“Compatible with Twitch”).

Don't modify or alter Twitch Brand Assets in any way, such as changing the color or design of our logos, app icons, or screen shots. Please refer to the brand assets page.

Don't incorporate Twitch’s Brand Assets, or variants, in domain names, social media accounts, corporate names, app names, or as a part of any on-line or in person event (including community events or meet-ups), unless we have given express permission.

Don't combine Twitch Brand Assets as part of a name of a product or service.

Don't use Twitch Brand Assets in a way that suggests an affiliation, partnership, sponsorship or endorsement by or with Twitch.

Don't include Twitch Brand Assets in editorial content that suggests it’s been authored by, or represents the views or opinions of, Twitch or any Twitch personnel or affiliate.

Don't present Twitch Brand Assets in a manner that is misleading, defamatory, libelous, obscene, infringing or otherwise in a manner that violates the spirit of Twitch’s Community Guidelines.

Don't use Twitch Brand Assets on material that infringes the trademark, copyright or any other rights of any third party.

Don't infringe, derogate, dilute, or impair the rights of Twitch in the Twitch Brand Assets.

Specific Usage Guidelines

Logos

We generally do not approve the use of the Twitch logos in third-party marketing materials. This includes online and offline advertising collateral such as:

  • Client and referral lists
  • Sales presentations
  • Print, broadcast, outdoor or online ads
  • Product demos
  • Signage
  • Trade show booths
  • Websites

It is acceptable to use the Glitch logo, if followed by your channel name, on social media accounts. Please refer to the social media icon page.

Apparel

Like you, we have an insatiable appetite for purple shirts with Twitch Brand Assets. You may:

(a) print a limited number of pieces of clothing for your personal use,

(b) that uses the Glitch logo along with your Twitch Channel name.

You may not use any other Twitch Brand Assets on your apparel.

Merchandise

Other than apparel noted above, Twitch doesn’t permit the use of our Brand Assets on merchandise or manufactured items, this includes uploading images of such products on 3rd party printing or production sites. You must obtain written permission from Twitch for such items.

Business Cards

We do not allow uses of Twitch Brand Assets on your business card to indicate any employment or business relationship with Twitch. However, you may use the Glitch logo alongside your channel name to reference your channel on Twitch.

Emotes

Without express permission, we do not allow use of emotes. Twitch and/or third parties own rights such as copyrights, trademarks, and/or rights of publicity in emotes on Twitch. Please note that in addition to us, the use of an emote may require permission from such third parties.

If you are a partner, check out our Partner Emoticon and Badge Guide.

User Names and Domain Names

We do not allow use of Twitch Brand Assets, in whole or in part, as a domain name or user name. This prohibition extends to the name of a business, product, or service.

Twitch APIs

We are thrilled you want to explore the use of our APIs, SDKs, or other materials available for developers. Visit our developer pages for additional information relating to the use of our APIs. Don’t forget to review our Developer Agreement.

In-Game Items

We’re happy to consider these arrangements, but they will need to be subject to a separate agreement. Please send us:

  • Description of how Twitch Brand Assets will be used within the game, and a summary of the game.
  • Mocks or other visuals showing how you intend to present Twitch Brand Assets.
  • Any permission for such uses will be subject to a separate written agreement between Twitch and you.
Commercials, TV programs, Films, or Articles

If you are looking to use Twitch Brand Assets as part of an article, in a film, or within a broadcast program—contact us. We are receptive to those requests. Please include the following information with your request:

  • Description of how Twitch Brand Assets will be used.
  • Visual mock-ups or screenshots of how you intend to present Twitch Brand Assets.
  • Summary of the project or article.

Legal Language

Twitch reserves the right to change the appearance of the Twitch Brand Assets at any time without notice. Any use of the Twitch Brand Assets shall inure to the benefit of Twitch. By using the Brand Assets pursuant to Twitch's approval, you acknowledge Twitch's ownership of all Brand Assets and warrant that you will not take any action which is inconsistent with Twitch's ownership. Strict compliance with these guidelines is required at all times, and any use of the Twitch Brand Assets in violation of these guidelines will automatically terminate any license related to your use of the Twitch Brand Assets.