Establish Your Brand

You’ve figured out the streaming tech and software. Now it’s time to make a name for yourself and tell people who you are and what you stream on Twitch. You’re ready to learn how to Establish your Brand. This can be tricky but this path will also teach how exciting it can be! We encourage you to read all of the articles to ensure you have the right information you need to begin to craft and establish your brand as a Twitch streamer. To get you started, this is an overview of each article on this path.

An overview of the chapters

New Viewer Retention

Chapter 1

In general, community members like it when creators interact with them. In fact, users who chat in their first visit are 50% more likely to come back to that channel.

3 minutes

Personal Branding

Chapter 2

So, you’ve learned the streaming basics and you’re ready to establish a brand and make a name for yourself on Twitch. This can be a tricky step, but also one of the most exciting!

7 minutes

Engaging Viewers

Chapter 3

Let’s take a look at some best practices to keep your channel growing and your viewers engaged

2 minutes

Social Media Strategy

Chapter 4

Your streams deserve an audience. Learn to leverage social media to keep your community engaged and attract new viewers.

1 minutes

Extensions

Chapter 5

Extensions are interactive overlays and panels that can boost your community's interactions with you, each other, and your stream.

2 minutes

Introduction to Twitch Analytics

Chapter 6

Understanding your audience is key to growing it. You can find a lot of data and channel analytics on your Creator Dashboard.

3 minutes