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Creator Camp

Choosing to Grow: Goal Setting

As a Twitch streamer, having an engaged and growing audience is as rewarding as it is difficult. Increasing the size of your audience is hard work, but it can be done, and setting goals is one of the best ways to track your progress and stay motivated. In this Creator Camp, we’ll discuss how to set goals to grow your audience on Twitch and how to stay motivated along the way.

Step 1: Identify What You Want From Streaming

The first step in setting goals for your Twitch streaming is identifying where you want your Twitch Journey to go. Do you want to stream full-time? Do you only want to stream as a hobby? Is streaming on Twitch your part-time side gig for some extra cash each month? Do you use Twitch just to fundraise for charity? Once you make this decision, it will help shape your goals. Worry not. Don’t feel like you have to commit solely to any of the mentioned examples. This is your journey, and you can be as flexible as you want. 

Step 2: Learn About Your Community

Next, learn about your community and viewers. Where do they come from? What other categories do they watch? What other communities are they a part of that are similar to yours? Your Creator Dashboard has all of this information for you to sort through. If you want to learn more about what those Analytics tabs mean, be sure to check out this Creator Camp article. Think about the kinds of viewers you have. Does your content line up with the types of content they engage with? Consider how they interact with your content and any feedback you may have received. 

Step 3: Set SMART Goals

If you’re having trouble coming up with what could make up a goal, try the SMART method. SMART is an acronym for: Specific, Measurable, Achievable, Realistic, and Timely. You want a goal to meet these criteria but don’t focus all of your attention on the individual parts of the criteria. For example, if you want to increase your stream duration, set a specific goal (e.g., “I want to increase my average stream time from 2 hours to 4 hours”). Make sure your goal is also measurable (e.g., you can track your progress by reviewing your post-stream analytics summary) and achievable (e.g., it’s realistic to choose something you can directly change. Increasing your average stream time from 2 hours to 4 hours to help gain more followers is a reasonable ask of yourself). Last but not least, make sure your goals are Timely. An ill-timed goal example would be (Starting a new job and you plan to increase the amount of time you stream) which wouldn’t be very timely and could potentially make it harder for you to achieve this goal.  

Step 4: Celebrate Milestones

No matter how small your progress may seem, it’s important to celebrate your milestones along the way. Celebrate your success and reward yourself for your hard work. Whether it’s a small treat or a night out with friends, having something to look forward to can help keep you motivated on your journey.

Step 5: Utilize Tools and Resources

There are many tools and resources out there to help you reach your goals. Utilize Twitch’s analytics, as well as other analytics tools like Streamlabs and StreamElements. Connect with other streamers in your community and learn from them. 


In this article, we hope you’ve learned the importance of setting goals when wanting to grow on Twitch. But also ensure you’re taking the time to celebrate, evaluate, and adjust as needed when making those goals. Be sure to check out other articles on the Creator Camp, like the Introduction to Planning your Growth on Twitch article, to continue your journey!