Social Media Strategy
We also tapped our eager-to-help social media experts here at Twitch to share a few more tips:
- Brand yourself consistently across Twitch and social platforms. Use your channel name as your social name or make them closely tie together to help your viewers find you.
- Post engaging content that relates to your channel and your personality, show who you are on and off stream.
- Don’t just post to post. For example, saying good morning every morning is overkill, but it’s okay to post that funny morning picture of your cat stretching.
- Follow developers and games that you enjoy. Respond to their tweets, tag them when you have a cool clip playing their game, and engage with social beyond just posting on your feed.
- Social is a great tool to let your stream know if your schedule changes.
- Posts tend to get more traction when they include attention grabbing stuff like a Clip, picture or gif. Everyone loves gifs. Everyone.