Branding and Analytics

Social Media Strategy

Your great streams deserve a great audience. Luckily we’ve come a long way since the printing press and there are a lot of tools at your disposal to spread the word about your schedule (but if you want to print flyers, totally go for it). Let’s make sure you’re using all your available options (insert your go-to social media here) to make sure your community knows what you’re up to.

It’s always a good idea to share when you’re going live, talk to your community while you’re away from keyboard (AFK), and to share memorable Twitch clips and past streams. Twitch Partners have some great tips and tricks for working social media into your regular routine to help grow your community:


itmeJP, iamBrandon, Pokket, and pokimane

We also tapped our eager-to-help social media experts here at Twitch to share a few more tips:

  • Brand yourself consistently across Twitch and social platforms. Use your channel name as your social name or make them closely tie together to help your viewers find you.
  • Post engaging content that relates to your channel and your personality, show who you are on and off stream.
  • Don’t just post to post. For example, saying good morning every morning is overkill, but it’s okay to post that funny morning picture of your cat stretching.
  • Follow developers and games that you enjoy. Respond to their tweets, tag them when you have a cool clip playing their game, and engage with social beyond just posting on your feed.
  • Social is a great tool to let your stream know if your schedule changes.
  • Posts tend to get more traction when they include attention grabbing stuff like a Clip, picture or gif. Everyone loves gifs. Everyone.