Level Up

Personal Branding

So, you’ve learned the streaming basics and you’re ready to establish a brand and make a name for yourself on Twitch. This can be a tricky step, but also one of the most exciting!

Featuring:

PVPX

Take a minute to think about what makes you, your content, or your stream unique. Do you live and breathe the color orange? Stream from an ice fishing shack? Have a weird catchphrase? Whatever it is that makes you, ‘you’, can be a great starting point for your personal branding. Twitch Partner PVPx has a few recommendations to get you started:

Your brand should relate to your content or something you’re passionate about.

Is your channel all about sports and fitness? Are you passionate about animals? Do you have a character or persona you want to build your channel around? If you’re unable to answer these questions, your audience may help steer you in the direction you want to build your brand.

Start Small and Expand.

Building your brand is a long-term investment, not a race. Starting small allows you to slowly modify your brand over time if needed, as well as saves you time and money. A combination of thinking strategically from the start as well as avoiding rushing into large brand decisions can help avoid needing to re-brand in the future. 

Utilize all the branding categories.

There are so many ways of expressing your brand on your channel on just Twitch alone. Make sure you are molding your brand using all these methods. A strong brand always has multiple places that people can easily recognize and remember you by.

Be sure to make as much of your channel page as possible fit into that story, starting with your channel names. When it comes time to create visual assets like on-screen alerts and custom emotes, don’t forget to consider how those fit into your overall brand as well.

There are plenty of places on Twitch that can be customized to reflect your branding (and don’t forget that each of these areas are still subject to the Terms of Service and Community Guidelines). Areas you can customize uniquely to your brand are:

Placement

Description

Specs

Profile Photo

Your profile photo is the image that represents you on your channel page and across Twitch in search, directories, and on the home page.

You can upload a GIF, JPG, or PNG as your profile photo, as long as it is less than 10mb.

Channel Banner

Displayed at the top, and most notable on your channel page, your Channel Banner is the background to your hosting, Channel Trailer, and recent broadcast videos.

The recommended size for a Channel Banner is 1200x480px to allow for formatting on all devices and web. You can upload a GIF, JPG, or PNG that is less than 10mb.

Profile Biography

Located at the top of the About page, your profile bio should give new viewers a brief introduction to your channel.

Your Profile Biography must be less than 300 characters and does not support Markdown.

Profile Accent Color

This color is displayed when users hover over your channel in directory pages. This is your opportunity to stand out and support your branding with colors unique to you.

You can choose any color using a HEX code or by using the slider bars in the settings page.

Video Player Banner

Also known as the “Offline Image”

The banner can be uploaded as GIF, JPG, or PNG, should be in 1080x720 or similar video-format sizes, and no larger than 10mb. 

Channel Trailer

Available to Partners and Affiliates, you can select a video to introduce yourself to non-followers to see when they stop by your channel if you’re offline.

Your channel trailer can be any video in your Video Producer dashboard that is less than 60 seconds long. You can choose a highlight, or upload a custom video.

Social Media Links

Displayed in the “About” section next to your Profile Biography, you can select up to 5 social links to support your other social media.

Some links may include icons for the external sites. Please note that the links you submit should adhere to the Community Guidelines and Terms of Service.

Stream Schedule

You can let viewers know your regular stream times, or your specific stream content for that week by filling out your Stream Schedule.

For each stream listed within your stream schedule, you’ll be required to choose a start time, duration, day, and category. You can also opt to add in a Stream Title if you want to elaborate on what you’ll be streaming.

Emotes

Partners and Affiliates can unlock emotes for their community to use across all of Twitch and as Twitch Stickers on iOS. Along with your emotes, you can also select an emote prefix, which is the 3-6 letter code that goes in front of your emote names. Click on the Default Emotes link to check out some emotes you can use now (until you decide to replace them).

You can upload a single version of your emote and we’ll re-size for you. Or, for each emote, you’ll need to upload 28x28, 56x56, and 112x112 versions of the same image. They should be PNG files, with transparent backgrounds, and not exceed 25kb per upload.

Loyalty Badges

Partners and Affiliates can unlock loyalty badges for long time subscribers that appear next to the user’s name only in that channel’s chat.

For each loyalty badge, you’ll need to upload 18x18, 36x36, and 72x72 versions of the same image. They should be PNG files, with transparent backgrounds, and not exceed 25kb per upload.

Cheermotes

For 1, 100, 1000, 5000, and 10,000 levels, Partners can upload custom animated cheermotes for use in their own chats when users choose to use Bits.

Cheermotes should be a 112x112 GIF image with a transparent background. You can choose a more advanced set up and upload GIFs for both light and dark modes. The maximum file size is 500kb.

Cheer Badges

For 1k up to 5M, Partners and Affiliates can reward users who choose to cheer in their chat with various “Bits Badges”. 

Similar to loyalty badges, for each cheer badge, you’ll need to upload 18x18, 36x36, and 72x72 versions of the same image. They should be PNG files, with transparent backgrounds, and not exceed 25kb per upload.

Cheer Emote Rewards

For 1k up to 5M, Partners and Affiliates can reward users who choose to cheer in their chat by allowing them to permanently unlock an emote when they reach that cheer level. 

Similar to emotes, you’ll need to upload 28x28, 56x56, and 112x112 versions of the same image. They should be PNG files, with transparent backgrounds, and not exceed 25kb per upload.

Channel Points

Partners and Affiliates can enable Channel Points, which allows viewers to accumulate and spend points on fun rewards that seamlessly add to their community experience.

Similar to emotes, you’ll need to upload 28x28, 56x56, and 112x112 versions of the same image. They should be PNG files, with transparent backgrounds, and not exceed 25kb per upload.

Channel Panels

Shown below your video player and in the “About” section of your channel page, Panels can host any number of extensions or information pieces. From your Blacksmith list to show your hardware specs, to talking about who you are and the content you produce, or linking to Affiliate or sponsored opportunities, panels are a great way to provide more information to new viewers about who you are.

Images in Panels are automatically scaled to 320px wide. The body of Panels supports Markdown, but not HTML, and images within Panels can link to third party websites.

 

Once your channel page screams personality, don’t forget to extend that look and feel into your other online presences. A strong, consistent personal brand can be a powerful way to stand out and allow others to easily recognize you across various sites and social media.

Tip: Make sure your channel name is the same as your Twitter or Instagram handle, so viewers can easily find you if they discover your channel outside of Twitch. It’s also a good idea to link to your channel directly in the bio of your social media profiles.

Additional Support & Resources