Monetize your Content
Bits and Subscriptions
Two of the most popular ways for viewers to show support for your channel are through Subscriptions and Bits. Let’s take a look at what they are and how you can best use them.
Based on our research and feedback from seasoned Partners, we’ve put together a few tips:
Subscriptions let your community support you on a consistent basis and get rewarded with exclusive perks for doing so. Aside from the good vibes, subscribers gain access to custom global emotes usable across all of Twitch, subscriber badges, ad-free viewing, and more.
|Subscriptions (aka subs)||A Subscription allows a viewer to pay a minimum of $4.99 per month to support your channel, either on a recurring or one-time basis. Subscribers (subs) get access to your emotes and other benefits you can define.|
There are multiple tiers available to subscribers that want to provide additional levels of support by raising the rate to $9.99 or $24.99 a month.
|Gifted Subscriptions||Gifted subscriptions are exactly what they sound like. A way for viewers to gift a one-month subscription to your channel to another user. The gifted subscription supports your channel just like a typical sub and gift recipients have the option to become a regular subscriber after their first month expires. As your channel grows, gift subscriptions are a great way for your biggest fans to help grow your community.|
|Prime Gaming||Prime Gaming is included with Amazon Prime and includes a ton of great perks for viewers, including one free channel subscription per month. Prime Gaming members who use that free sub to support you are set up on a non-recurring basis, so it’s always a good idea to remind your Prime Gaming subscribers to renew every month.|
|Sub-Only Perks||Tiered subs, Prime subs, and gifted subs are all eligible to receive exclusive benefits like emotes, tenure-based chat badges, sub-only VODs, commercial free viewing (with limited exceptions), and sub-only chat. As the owner of your channel, you can decide what makes sense for your community.|
Quick note: On the subject of Bits and Sub Subscriptions for creators outside of the United States. Local Sub Pricing is great for fans who want to support their favorite streamers, and for creators worldwide who will be able to grow their communities. Be sure to educate your community on the difference and what it does to support you as a creator. We’ve prepped more info about Local Sub Pricing here.
Bits are a virtual good that your viewers can use to Cheer in chat to show support, celebrate moments, and amplify their voice. When a viewer Cheers, animated Bit gem emotes, Cheermotes (animated versions of popular emotes), or custom Cheermotes (for Partners) appear in Chat. You receive $0.01 for each Bit used in your chat.
Bits can also be used in certain extensions for your channel page. When your audience uses Bits in extensions, you’ll receive 80% of $0.01 for each Bit used in the extension and the extension developer will receive the remaining 20%.
Bits are also more reliable than third party donation methods because as a streamer, you’re protected against chargebacks or any other potential payment issues. It’s all handled within Twitch, so you can rest easy and focus on entertaining your community.
Remember, viewers Cheer and subscribe because they enjoy watching you! Think about your content first, and monetization second. The more entertaining and engaged you are with viewers, the more naturally your revenue will increase. If you’re craving even more on Bits you can read our Bits Acceptable Use Policy.
Do’s and Don’ts
Now that you are more familiar with how bits and subscriptions work you’re ready to learn about Running Ads on your channel during your monetization journey.
Looking for more information to help you on your journey as a Twitch creator? Check out the Creator Camp Homepage to read through our other categories.